# Tender for Contract for Delivery of Ad Server and Demand Side Platform (DSP) Services

- **Source:** TED · `737401-2023`
- **Buyer:** Danske Spil A/S
- **Published:** 2023-12-05
- **Deadline:** —
- **Estimated value:** 17,598,762 DKK
- **CPV codes:** 48481000
- **Place-of-performance NUTS:** —
- **Buyer-address NUTS:** —
- **Notice type:** can-standard / 29

## Procedure details

Source lists may span several lots; list positions do not establish relationships.

### Procedure Types

- neg-w-call

### Award Criterion Descriptions

- Evaluated on the basis of the following sub-sub-criteria: • Demand side Platform (DSP) 60% • AD-Server and use-efficiency 20 % • Implementation and Service and Support 20 %
- Evaluated on the basis of the overall price for evaluation purposes

### Options

- The Contracts contains voluntary options, cf. the Contract clause 4.5

## Description

The contracting authority procured a contract for the delivery of Ad Server and Demand Side Platform services as Software as a Service (SaaS) for digital marketing on the Danish market. The services includes implementation and support services. The procurement was conducted as a negotiated procedure.

## Award result

- **Published notice total:** 17,598,762 DKK
- **Contract concluded:** 2023-11-22
- **Winner:** Adform A/S (CVR 26434815) · value 17,598,762 DKK
Published values may cover multiple lots, options and frameworks; they are not supplier revenue. Unlinked notice summaries do not assign each value or expiry to each winner.

## Original notice

https://ted.europa.eu/da/notice/-/detail/737401-2023