# Market Hearing - Linear Ad Replacement

- **Source:** TED · `182256-2026`
- **Buyer:** TV 2 Danmark A/S
- **Published:** 2026-03-17
- **Deadline:** —
- **Estimated value:** —
- **CPV codes:** 48000000, 72000000
- **Place-of-performance NUTS:** DNK
- **Buyer-address NUTS:** —
- **Notice type:** pin-only / 4

## Description

TV 2 is looking for Suppliers to provide server-side ad insertion for TV 2 Play. Ad insertion is a necessary tool to monetize live and on-demand content by delivering targeted advertising seamlessly across all devices and platforms.To ensure that there are not any unintentional limitations for the Suppliers then this market hearing is to ensure that any blind spots or difficulties can be considered before the actual tender is publised.

## Original notice

https://ted.europa.eu/da/notice/-/detail/182256-2026