# Linear Ad Replacement System for TV 2 Denmark

- **Source:** TED · `303971-2026`
- **Buyer:** TV 2 Danmark A/S
- **Published:** 2026-05-04
- **Deadline:** 2026-05-29
- **Estimated value:** —
- **CPV codes:** 48000000, 48100000, 48500000, 48520000, 48900000, 72000000
- **Place-of-performance NUTS:** DNK
- **Buyer-address NUTS:** —
- **Notice type:** cn-standard / 16

## Procedure details

Source lists may span several lots; list positions do not establish relationships.

### Procedure Types

- open

### Award Criterion Names

- Prices
- Quality
- SLA, Implementation & Testing

### Award Criterion Descriptions

- See Tender conditions for specifics.
- See Tender Conditions for specifics.

### Question Deadlines

- 2026-05-18Z

### Documents Urls

- https://permalink.mercell.com/282829699.aspx

### Submission Urls

- https://permalink.mercell.com/282829699.aspx

## Description

TV 2 is looking for Suppliers to provide server-side ad insertion for TV 2 Play. Ad insertion is a necessary tool to monetize live and on-demand content by delivering targeted advertising seamlessly across all devices and platforms.

## Original notice

https://ted.europa.eu/da/notice/-/detail/303971-2026